Luxury product design
for Franck Muller
Client
Franck Muller
INDUSTRY
Luxury watch
Year
2023 Q1
Location
Dubai, UAE
 |
Product Design |
| 3D Animation |
Innovative Crypto Card
needed design vision
Our challenge was unprecedented: to redefine the concept of cards from mere financial tools to luxurious accessories. Traditionally, cards have lacked the prestige associated with high-end luxury items. However, driven by the vision to elevate the everyday, we embarked on a journey to design a crypto card that embodies opulence and sophistication.
After a lot of design thinking, we came up with the crazy idea to work on the concept of time-travel to depict the evolution of currency-to-cryptocurrency. No more just a plastic money, at Wings we have designed it be the symbol of freedom in both ways lifestyle & finance.
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